For the last few days there's been an interesting infograph being shared online that gives a snapshot of some research done by the folks at Barna. It's eye opening. While we've been under the COVID restrictions, most churches have worked hard to preserve some sense of normalcy with digital services and Bible studies. A lot of those churches, without notice or preparation, have made the most of this crisis by creatively engaging their congregation and community through video-based services.
But when it started, I don't think any of us had any idea how long it would last. I know for us we spent time talking about this on a week-to-week basis. We had no idea it would be 84 days between in-person gatherings, or that for Easter we'd be staring at stage lights pre-recording a service instead of shouting "Jesus is alive!" in person. Once we got past the initial learning curve of shifting from a service mindset to a broadcast mindset, we grinded our way through week after week, hour after hour of editing and uploading.
Until we all got fatigued about it. At the core, that's the heart of the Barna snapshot. We've all hit digital fatigue. Even for us as pastors and leaders, I think I can speak for all of us where I say "I'm tired of this." It's exhausting. It's even harder to preach in an empty room than a crowded arena. And as we've observed from our YouTube channel, the views each week have been on a decline since Easter.
Why? We're over it.
Barna's work has shown that for many Christians, there's a fatigue to watching services online. And for good reason. We weren't meant or made to worship and engage apart from one another. We were made for fellowship, for corporate worship, for taking the Lord's Supper together, and we are missing something when we don't have that.
Whether your church has already resumed in-person, is planning to soon, or isn't sure when that will happen, you'll still have people who aren't able to attend those services and will need to continue to fight through the digital fatigue. However you respond, make sure you pastorally help those on the other side of a screen engage so they can fight through the digital fatigue.
1) Take time to acknowledge, speak to, and recognize the digital audience. Whether it's in the announcements or during the message, look at the camera and talk directly to that person on the other side of the screen. Engage them. Love them. Tell them they're missed.
2) Encourage in-service engagement through comments and discussion. All our streaming capabilities have the ability to post, reply to, and engage with comments. So put those out. Share polls. Ask people to give specific feedback. Let them do more than passively watch. Help them actively engage.
3) Mix up the format of your service. We like to say we're not liturgical in the low-church movement, but good luck getting the offering moved out of its normal place! Changing up your worship service format and order is a good thing to do regularly. Don't just plug and play the same thing every week in your digital services.
4) Stay positive. It can be really easy to be sour during this season. But as leaders, we have to be lead optimists. We have to stay positive, communicate hope, and push back against the sadness that so many are experiencing. It's not denying those hard times, it's overshadowing their tears with the risen Christ and the hope we have in Him.
5) Make it count in-person. Don't just resume in-person gatherings and pretend nothing happened. Make it count. Celebrate. Sing. Clap. Share testimonies. Tell stories of how God worked. Preach the Gospel powerfully. Even if your auditorium is a third full, blow the roof off the place.
Scott M. Douglas
A blog about leadership and the lasting legacy of family ministry.